No ads on Wine Shop signs, says Maharashtra excise department

The state excise department has cracked the whip on wine shops that display advertisements of liquor brands on their signages and has threatened to book those violating the rule for breaching license conditions.

The department has issued a circular noting that most FL-II license holders (wine shops) in the state breach license conditions and has warned that care should be taken to ensure that no advertisements were displayed such that they are visible from outside the license area.