How to get an Advertisement Permit?

Permission for display of advertisements by means of neon-signs, wall paintings or letters on balloons and advertisements on business premises such as shops, showrooms, cinema theatres, petrol pumps and offices, etc. is very much an essential part of business today. The provision relating to such display of advertisements are covered under sections 328 and 328A of the Mumbai Municipal Corporation Act, 1888.

 

Who issues an Advertisement Permit?

  • The License Department of the MCGM issues an Advertisement Permit

 

How to Apply for an Advertisement Permit?

  • Visit the Citizen Facilitation Center (CFC) nearest to your establishment.
  • The applicant needs to submit the duly completed and signed application form, along with required documents and fees at the CFC.

 

What happens at the CFC and the License Department?

  • The application is sent from the CFC to the License Department
  • As a further process the application is assigned to and processed by Department Head (Sr. Inspector License) of the License Department at the concerned Ward.
  • After site inspection and approval of the application, the scheduled fees are collected and the permit is issued to the applicant.

 

The following are the different documents required to obtain an Advertisement Permit and other related formalities:

 

Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

Serial No. Document Sky Sign Board/Balloon Glow Sign Board Neon Sign Board Cloth Banner Direction Board
1 NOC from landlord / Owner of premises Mandatory
2 NOC from commissioner of Police ( Traffic ) If Illuminated Mandatory
3 Site Photograph / Sketch of board. Mandatory Mandatory Mandatory Mandatory Mandatory
4 Block Plan.
5 Certificate of structural stability, if size of the advertisement is > 100 sq. ft.
6 Structural design.
7 Rough Sketch
8 Indemnity bond/Undertaking.
9 Shop and establishment certificate/Rent Receipt/Any physical proof of possession of premises. Mandatory Mandatory Mandatory Mandatory

 

Renewal of Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

Serial No. Document
1 Original License.
2 Proof of Identity ( Voters id card ,Driving License ,Railway pass )
3 Application

 

Change in Constitution of Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

Serial No. Documents to be checked Legal Transfer upon Retirement Legal Transfer on Death Sale Transfer Any Other Transfer (as per Court Order)
1 Death Certificate Mandatory
2 NOC from other legal heir
3 Sale Transfer Deed / partnership deed Mandatory Mandatory
4 NOC from Landlord & Society
5 Affidavit & Indemnity bond Mandatory
6 Probate / Succession Certificate
7 Declaration from Licensee
8 Other

 

Cancellation/Forfeit of Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

 Serial No.  Document
 Cancellation of Hoarding, Advertisement and Movable License

 1.

 Valid Original License OR Copy of License.

 2.

 Proof of identity: Voters card OR Driving License OR Passport.

 

Duplicate Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

 Serial No.  Document

 1

 Reason for new issuance of license, if license is torn : The torn license

 2

 In case if the License is lost : FIR / N.C.

 3

 Proof of Identity.
a) Railway pass.
b) Driving License.
c) Voters Identity card.

 

Restoration Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

 Serial No.  Document

 1.

 Fresh NOC / Requirement from CFO.

 2.

 Proof of possession of premises.

 

Approving Authority Sr. Inspector (License Department)
Processing Duration Nil for Renewal and Duplicate certificate application as the certificate will be delivered at the time of submission of valid application along with applicable fees.
Seven days (per scrutiny level) for all other applications from the date of submission of valid application along with required documents.
Application Scrutiny Levels Single level for Renewal and Duplicate certificate application
Two levels scrutiny for all other applications

 

Fees Applicable:

Schedule Fee payable after approval of application by the competent authority for all applications.

 

Movable Advertisement Permit – u/s 328 of the Mumbai Municipal Corporation Act, 1888

Permission for display of any type of advertisements displayed on a vehicle falls under this category and needs special approval. The provision relating to such display of advertisements are covered under sections 328 and section 328A of the Mumbai Municipal Corporation Act, 1888.

Serial No.  Document  Sky Sign Board / Balloon  Glow Sign Board  Neon Sign Board  Cloth Banner  Direction Board
1  NOC from landlord.

Mandatory

Mandatory

Mandatory

Mandatory

Mandatory

2  NOC from commissioner of Police (Traffic).

Mandatory

Mandatory

Mandatory

3  Site Photograph.

Mandatory

Mandatory

Mandatory

4  Block Plan.

Mandatory

Mandatory

5  Certificate of structural stability, if size of the
advertisement is < 100 sq. ft.
6  Structural design.
7  Rough Sketch.
8  Indemnity bond/ Undertaking.

 

Duplicate Movable Advertisement – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

 Serial No.  Document

 1

 Reason for new issuance of license, if license is torn : The torn license

 2

 In case if the License is lost : FIR / N.C.

 3

 Proof of Identity.
a) Railway pass.
b) Driving License.
c) Voters Identity card.

 

Cancellation/Forfeit of Movable Advertisement – u/s 328 of the Mumbai Municipal Corporation Act, 1888:

 Serial No.  Document
 Cancellation of Hoarding, Advertisement and Movable License

 1.

 Valid Original License OR Copy of License.

 2.

 Proof of identity: Voters card OR Driving License OR Passport.

 

Approving Authority DMC Special
Processing Duration Nil for Duplicate certificate as the certificate will be delivered at the time of submission of valid application along with applicable fees.
Seven days (per scrutiny level) for all other applications from the date of submission of valid application along with required documents.
Application Scrutiny Levels Single level for Duplicate certificate application
Two levels scrutiny for all other applications

 

Fees Applicable

Schedule Fee payable after approval of application by the competent authority.

 

 

Source: This information was obtained from the MCGM